The Hustle Culture: How Fountain University Students Balance Academics and Entrepreneurship
Posted by Oluwatoyosi Alarape & Khadijat Adeyinka | 4 days ago | 156 times
For Idowu Azeezat, a 400-level Medical Laboratory Science student at Fountain University, a single Instagram post changed everything. What started as a casual attempt to sell a refurbished Islamic wear piece soon became a thriving business. The quick sale of her first product marked the beginning of an entrepreneurial journey,one that grants her financial independence while she pursues her degree.
Azeezat is not alone. Across Fountain University, students are embracing entrepreneurship alongside their academic commitments. From fashion resale and photography services to tutoring and digital marketing, young entrepreneurs are redefining what it means to be a student. While some seek financial freedom, others view their side hustles as stepping stones to long-term careers. However, striking a balance between business and academics is no easy feat, as students navigate time management challenges, workload pressures, and academic expectations.
The Rise of Student Entrepreneurs
Entrepreneurship is fast becoming a norm among students at Fountain University. Many are turning their passions into profit, leveraging digital platforms to promote and manage their businesses.
Azeezat, for example, runs a fashion business that refurbishes and resells Islamic wear and accessories. “I started my business because I wanted financial freedom,” she shares. “Instead of relying on allowances from home, I now earn from selling clothes. It has taught me time management and marketing skills.”
Sadu Awal, a 400-level Mass Communication student, discovered his entrepreneurial potential through photography. “People always complimented my pictures, so I decided to start charging for shoots,” he says. “Now, I cover birthdays, graduations, and even small weddings. It’s a great way to earn while doing something I love.”
Similarly, Bolaji Hameed, a Computer Science student in his final year, offers tutoring services to junior students struggling with programming. “A lot of people find coding difficult, so I help them understand the basics,” he explains. “I charge a small fee, and in the process, I reinforce my own knowledge.”
The Challenges of Balancing Business and Academics
While entrepreneurship brings financial rewards and practical experience, balancing it with academics remains a challenge. Many student business owners struggle with time management, exhaustion, and the risk of falling behind in their coursework.
“There are nights when I stay up late responding to customers and then have an 8 AM lecture the next day,” Azeezat admits. “It’s not easy, but I try to plan my schedule well to ensure my grades don’t suffer.”
Awal faces similar challenges, particularly during peak academic periods. “Sometimes, my photography gigs clash with schoolwork,” he explains. “During exam periods, I have to turn down jobs to focus on studying. It’s tough because I don’t like rejecting clients, but school comes first.”
Lecturers Weigh In on the Trend
The growing culture of student entrepreneurship has sparked mixed reactions among lecturers at Fountain University. While some worry about its impact on academic performance, others see it as an opportunity for students to build valuable skills.
Dr. Adegbore from the Public Health Department raises concerns about student well-being. “Some students overwork themselves and end up stressed or sleep-deprived,” he says. “They need to find a balance to avoid burnout.”
However, Dr. Desola Adeoye, Dean of the College of Basic Medical and Health Sciences, supports the entrepreneurial efforts of students. “The job market is tough, and having business experience gives students an edge,” he notes. “As long as they don’t neglect their academics, I fully support student entrepreneurs.”
Strategies for Success
Despite the challenges, many students believe the benefits of running a business outweigh the difficulties. Success, they say, lies in effective time management and strategic planning.
Azeezat advises student entrepreneurs to set clear priorities. “Know when to focus on school and when to focus on business,” she says. “Don’t let one suffer because of the other.”
Awal has taken a practical approach by outsourcing certain tasks. “I recently hired an assistant to help with bookings and editing,” he reveals. “This gives me more time to concentrate on my studies.”
Dr. Adegbore recommends that students take advantage of digital tools to improve efficiency. “There are productivity apps that can help with both academics and business. Scheduling tasks and taking breaks when necessary can make a big difference.”
Beyond Graduation: Turning Side Hustles into Careers
With rising living costs and a competitive job market, student entrepreneurship is expected to grow. For many, their side hustles are not just temporary ventures but long-term career aspirations.
“I don’t see my business as just a side hustle,” Azeezat affirms. “It’s something I want to build into a brand even after I graduate.”
As more students embrace the hustle culture, one thing is clear: entrepreneurship is not merely a means to earn extra cash,it is a pathway to financial independence and future career success. At Fountain University, the student entrepreneur is no longer an exception but a growing reality.
